Welcome to Shafi Brothers

Guiding Our Path to Tomorrow

Our Values

Our Mission

To amplify the market share of our partnering brands, by creating demand through proper marketing channels and sensible investments for sustainable growth and maximum return on investment

Our Vision

To become the leading Trading and Distribution Company in the UAE, and to set an exemplary business model, working in accordance with the Islamic standards and principles to achieve continuous growth.

Our Journey of Excellence and Innovation


our history

Shafi Brothers & Company, a stalwart in Dubai’s trading and distribution landscape, traces its roots to the region’s golden era of growth in 1972. Pioneering the field, Shafi Brothers has established itself as a trusted partner for diverse industries, offering a comprehensive range of perishable and non-perishable items.

With its Pakistani roots firmly established, Shafi Brothers & Company, as the sole agent of Rafhan Maize products, has catered to the starch needs of various industries. The company’s growth propelled its expansion into the UAE, where it diversified its trade to encompass the distribution of a wide spectrum of products, including fresh vegetables, spices, and an array of branded items.

Shafi Brothers & Company proudly holds the distinction of introducing the region to Hamdard Rooh Afza, a renowned beverage, marking the start of numerous successful partnerships with brands like EBM, Aseel Ghee, Red & White, K2, Bio Amla, Vital Tea, Matco Foods, and many more.

As a proud partner and sole agent for leading Pakistani and Indian brands, including Ahmed Foods, Young’s Foods, Medicam, Hilal Foods, Hamdard, Khalis, and Al Siha, Shafi Brothers & Company has cemented its position as a trusted distributor in the region.

Over the years, Shafi Brothers & Company has meticulously cultivated a comprehensive distribution network spanning across all the Emirates, ensuring timely deliveries and unparalleled customer service. Catering to a diverse clientele, including Retail Modern Trade, General Trade, Wholesale, Horeca, Import Export, and Trading Division, Shafi Brothers & Company stands as a one-stop solution for all trading needs.

Embracing the transformative power of technology, Shafi Brothers & Company seamlessly integrates global technology into its operations, fostering seamless communication and enhancing customer convenience.

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Our Journey Unveiled

Navigating Time, Building Legacies
The Shafi Brothers Story


Established License for Major trade of Rafhan and Perishable Items like Fruits and Vegetables.


Acquired agency of English Biscuits, Red and White, K2, Rooh Afza.


Aquired Agency of Ahmed Foods


Aquired Agency of Medicam


Third Generation enters Shafi Brothers, Major Revamps take place


Acquired Agency of Young's Foods


Acquired agency of Vital Tea


Acquired agency of Matco Foods Falak Rice & Al Siha Honey


Started Import of Indian Maida and tied up with worlds largest Basmati Rice Exporter, Suppletek Rice


Acquired agency of Prabhuji Haldiram, and started own Private Label Brand KHALIS for serving Horeca Market and also started Local Market purchase division


Acquired agency of Hamdard & Hilal Foods